 Just Like This, Again This Time Exhibition

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Practice
Creative Direction,
Branding & Exhibition Design

Client
SMU Libraries

Credit:
Exhibition Curator: Louis Ho
Collection Curator: Kamiliah Bahdar
Documentation:

Inspired by the rhythmic repetition of Acheik weaving, the identity transforms recurring forms into a reflection on resilience, memory, and return. Layered patterns and cyclical movement evoke histories that continuously overlap, where rhythm becomes both resistance and remembrance.

Overview
The visual identity for Just Like This, Again This Time was developed around the curatorial theme Rhythm of Resilience, drawing inspiration from Acheik weaving — a traditional Myanmar textile practice recognized for its intricate waves and rhythmic repetition. The project approaches weaving not only as a visual reference, but as a conceptual framework where repetition becomes a metaphor for endurance, continuity, and collective memory. Through layered compositions, recurring forms, and flowing structures, the identity reflects cyclical histories and lived experiences that repeatedly return and overlap rather than move in a linear progression.

Translating the exhibition’s narrative into a contemporary visual system, the identity explores rhythm as both a formal and emotional language. Patterns expand, distort, and repeat across applications, echoing the tension between fragility and persistence embedded within the exhibition’s themes. Rooted in cultural texture and collective remembrance, the project positions repetition as an act of resistance — a continuous weaving together of memory, survival, and resilience.

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We’re an independent design practice creating visual identities, systems, and experiences that connect ideas across digital, physical, and cultural contexts.